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Meet The Team Behind "A Woman’s Place"
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Rob Sundy
Head of Brands & Marketing Services, Whirlpool Corporation, parent company of the KitchenAid brand
"Over the last century, women, despite their incredible contributions, have struggled to make it in professional kitchens — held back by inequalities unfairly put upon them. As a brand built by women and that stands for creating possibility in the kitchen, we can’t stand for inequalities any longer. And now as restaurants fight to reopen after a terrible pandemic forced their doors shut, they need our support more than ever."
Rayka Zehtabchi
Director, A Woman’s Place
"In food content, it’s easy to get caught up indulging in the delicious cinematic imagery of food. But with this project, it was all about indulging in the characters themselves. It’s an intimate snapshot of a few women fighting for their place in the culinary industry, and that’s something I really resonate with as a young female filmmaker. We had an incredible team of collaborators who encouraged us to think big and push the boundaries of what a cinematic documentary can be, and I'm so proud of what we created."
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Scott Donaton
Head of Creative, Hulu
"Hulu has a long history of discovering and showcasing stories by and about women, and creatively partnering with brands to elevate those stories. We’re proud to bring this unique and inspiring documentary to our viewers in partnership with KitchenAid, Vox Media and Digitas."
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Mark Book
Head of Content, North America, Digitas
"When Digitas unearthed the insight that over 50% of culinary graduates are women, but less than 7% are executive chefs, we knew that this was a story that we were compelled to tell on behalf of our client, KitchenAid. It represents the heart of why we create purpose-driven storytelling, and reflects Digitas' identity as the Connected Marketing agency."
Heather Pieske
Executive Creative Director, Vox Creative
"This is what truly great branded content looks like now. The goal from the start was to create a film that would be as premium and compelling as any documentary content on any platform, anywhere. And to tell these stories, in this way, with these partners, at a time when women chefs are facing unprecedented challenges, was a rare privilege. We’re excited and committed to creating more opportunities for others to tell their stories that can drive action and contribute to lasting change. Our work is nowhere near done."
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